Hasri, Meidy and Silva, Noemi and Susanto, Yosef and Winarno, P. M. (2022) The Attitude toward The Programmatic Advertising on Click-Through Intention. In: Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia.
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Abstract
A new system called programmatic advertising has had a very high adoption rate. The problem is the lack of advertisers' education about programmatic advertising. The majority of those are due to retargeting or acquisition. Retargeting is an output from processing user personal data. This study was c
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:16 |
| Last Modified: | 17 Apr 2026 06:25 |
| URI: | http://eprints.eai.eu/id/eprint/38511 |
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