Factors Affecting Purchase Intention and Purchase Behaviour Electronic Products (Home Appliance) in Online Transaction

Cahyanaputra, Michael and Jimmy, Yohanes and Annas, Mohammad (2022) Factors Affecting Purchase Intention and Purchase Behaviour Electronic Products (Home Appliance) in Online Transaction. In: Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia.

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Abstract

When the development is very rapid, and the increase in online sales is very high in several other places, but it is only with the electronics sector which does not experience an increase and focuses more on offline sales due to a lack of consumer confidence so that there is a lack of purchase inten

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:16
Last Modified: 17 Apr 2026 06:25
URI: http://eprints.eai.eu/id/eprint/38510

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