The Effects of Social Media Engagement on the Authentic Personal Brand of Students of Far Eastern University, Manila

Hontiveros, Ryan P. (2022) The Effects of Social Media Engagement on the Authentic Personal Brand of Students of Far Eastern University, Manila. In: Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia.

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Abstract

The emergence of social media has created a new and different landscape in personal and professional success. Younger generations like university students who grew up as digital natives were influenced by social media engagement. As doctors, nurses, teachers, and students are becoming content creato

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:15
Last Modified: 17 Apr 2026 06:32
URI: http://eprints.eai.eu/id/eprint/38483

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