The Competitive Advantage of Micro-Businesses of Millennial Women in Medan, North Sumatra, Indonesia

Dalimunthe, Ritha and Sibarani, Magdalena Leonita (2022) The Competitive Advantage of Micro-Businesses of Millennial Women in Medan, North Sumatra, Indonesia. In: Proceedings of the 1st International Conference on Gender, Culture and Society, ICGCS 2021, 30-31 August 2021, Padang, Indonesia.

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Abstract

The influences of SMEs have been established by young millennials (Generation Y) in Medan, North Sumatra. Women using digital technology is a supporting factor to the business market. Products' competitive markets have characteristics for novice entrepreneurs. This study aimed at describing the lead

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:14
Last Modified: 17 Apr 2026 06:29
URI: http://eprints.eai.eu/id/eprint/38401

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