Digital Literacy as the New Dimension in Measuring Advertising Literacy: Towards a “Super Smart Society”

Salim, Neesa Ameera Mohamed and Ali, Mohd Nor Shahizan and Djatmika, Djatmika and Culala, Harold John (2022) Digital Literacy as the New Dimension in Measuring Advertising Literacy: Towards a “Super Smart Society”. In: Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia.

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Abstract

A ‘super smart society’ is a core concept from Society 5.0 inspired by the
Japanese Government which aims to develop both information and human-centered
societies. Since the society, in general, is becoming increasingly digitized and technology
connected- this study aims to define digital literacy a

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:14
Last Modified: 17 Apr 2026 06:30
URI: http://eprints.eai.eu/id/eprint/38370

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