A Conceptual Paper: Malaysian Consumers’ Aptitude on Apparel Purchasing Amid the Covid-19 Pandemic: Overview of Generation Y and Generation Z

Hassan, Normaziana and Taif, Basitah and Tajudin, Rosita (2022) A Conceptual Paper: Malaysian Consumers’ Aptitude on Apparel Purchasing Amid the Covid-19 Pandemic: Overview of Generation Y and Generation Z. In: Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia.

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Abstract

Apparel shopping is a retail therapy among various generations including Generation Y and Generation Z. The ability to choose, feel and spend within the financial plan provides personal’s satisfaction. With the infectious disease outbreak of
the COVID-19 that occurs globally, the shopping culture ha

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:14
Last Modified: 17 Apr 2026 06:30
URI: http://eprints.eai.eu/id/eprint/38368

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