Understanding Effects of Interactive Experience in Advertising

Ting, Deng and Ibrahim, Rahinah (2022) Understanding Effects of Interactive Experience in Advertising. In: Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia.

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Abstract

The purpose of this research is to understand the different effects of advertising interactive experience, explore effective advertising interactive methods, and provide effective parenting advertising training for abusive parents. This study is part of a larger contribution given by case study rese

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:13
Last Modified: 17 Apr 2026 06:31
URI: http://eprints.eai.eu/id/eprint/38351

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