Omar, Mohd Hanif Mohd and Harun, Azahar and Ridzuan, Abdul Rauf Hj and Yatim, Ariff Imran Anuar and Zolkeplay, Anwar Farhan (2022) Approach of Ethics Model on Viral Video Advertising in Malaysia. In: Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia.
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Abstract
Viral video on social media is considered one of the most effective advertising methods with a high return on capital. This method is suggested to help SME entrepreneurs to promote their products and services. The Covid-19 pandemic also forced these entrepreneurs to shift from physical business to o
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:13 |
| Last Modified: | 17 Apr 2026 06:32 |
| URI: | http://eprints.eai.eu/id/eprint/38323 |
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