The Driving Force of Micro Small and Medium Enterprise (MSME) Transition to Digital Marketing as a Solution to Increase Sales during the Covid-19 Pandemic

Shania, Windy and Dewobroto, Wisnu (2019) The Driving Force of Micro Small and Medium Enterprise (MSME) Transition to Digital Marketing as a Solution to Increase Sales during the Covid-19 Pandemic. In: Proceedings of the 4th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2021, 27-28 July 2021, Semarang, Indonesia.

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Abstract

In the end of 2019, the world was attacked by COVID-19 pandemic. The pandemic has not only disrupted human health but also the economic condition. Many countries were forced to lockdown their territory to reduce the spread of this virus. Due to the COVID-19 pandemic, Micro and Small Medium Enterpris

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:13
Last Modified: 17 Apr 2026 06:33
URI: http://eprints.eai.eu/id/eprint/38288

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