Putri, Sukmasari and Hananto, Arga (2022) Examining Luxury Hotels’ Social Media Marketing on Customer Engagement Using Big Data Analytics and Natural Language Processing. In: Proceedings of the 4th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2021, 27-28 July 2021, Semarang, Indonesia.
![[thumbnail of 48995.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "48995.pdf")
PDF
48995.pdf
Download (544kB)
Abstract
During this pandemic, stakeholders of tourism and hospitality in Indonesia have to adjust their strategy to survive. Even though most Indonesia users are active and consumptive on the Internet, they need motivational drives such as an engagement to spend money for leisure. This research will examine
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:12 |
| Last Modified: | 17 Apr 2026 06:34 |
| URI: | http://eprints.eai.eu/id/eprint/38285 |
Actions (login required)
- View Item