Impulsive Buying Behavior Analysis of E-Commerce Application: A Perspective of The Stimulus-Organism-Response Model

Joseph, Herunata and Balqiah, Tengku (2022) Impulsive Buying Behavior Analysis of E-Commerce Application: A Perspective of The Stimulus-Organism-Response Model. In: Proceedings of the 4th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2021, 27-28 July 2021, Semarang, Indonesia.

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Abstract

The increasing numbers of internet users, the rapid technology development, and the strict restriction in activities due to pandemic situations have caused the increase of online shopping trends. Past study has shown that 64% respondents in Indonesia prefer to do online shopping rather than in-store

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:12
Last Modified: 17 Apr 2026 06:35
URI: http://eprints.eai.eu/id/eprint/38238

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