Zozalbo, Foya and Astuti, Rifelly (2022) The Effect of Specific Discount Pattern and Product Type on Customers’ Purchase Intention in E-commerce Platform. In: Proceedings of the 4th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2021, 27-28 July 2021, Semarang, Indonesia.
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Abstract
Indonesia is one of the fastest growing countries in terms of penetration, number, and value of electronic transactions. In addition, the number of sellers inside the platform are also rising. Therefore, a good marketing strategy such as discounts is needed to win the digital competition. This resea
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:12 |
| Last Modified: | 17 Apr 2026 06:35 |
| URI: | http://eprints.eai.eu/id/eprint/38236 |
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