Kasidi, Daniel and Adiwijaya, Karto (2022) The Antecedents of Millennial Customers Intention to Purchase Organic Foods: An Application of Theory of Planned Behavior. In: Proceedings of the 4th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2021, 27-28 July 2021, Semarang, Indonesia.
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Abstract
The lack of knowledge and understanding of organic foods has resulted in very few Indonesians who buy the products, even though the survey shows a high potential market for Indonesian organic food. Generation Y or Millennial is a cohort that has a high concern for health and the environment. This st
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:12 |
| Last Modified: | 17 Apr 2026 06:36 |
| URI: | http://eprints.eai.eu/id/eprint/38218 |
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