Malik, Abdul and Yunus, M and Rafidah, Rafidah and Martaliah, Nurfitri and Rahma, Sri and Zakaria, Nadia and Safitri, Ranti (2022) The Driving Factors for Online Impulse Buying on Shopee Marketplace at The Faculty of Islamic Economics and Business. In: Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in conjunction with the 1st International Conference on Education, Science, Technology, Indonesian and Islamic Studies, ICIIS and ICESTIIS 2021, 20-21 October 2021, Jambi.
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Abstract
The purpose of this research is to find out the influence of gender, internet addiction, promotion, matrealism nature, and motivation of hedonistic shopping towards online impulse buying on shopee marketplace among students Islamic Economic and Business Faculty of UIN Jambi. The analysis unit of thi
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:10 |
| Last Modified: | 17 Apr 2026 06:39 |
| URI: | http://eprints.eai.eu/id/eprint/38084 |
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