The Influence of Religiosity toward Costumers 'Decision Making in Choosing Bank Riau Kepri Sharia Tembilahan Kota, Indonesia (Transformation of Conventional Consumer Behavior Theory, Kotler – Armstrong)

Rusliani, Hansen and Rafidah, Rafidah and Syam, Nur and Suryani, Suryani and Ghozali, Muhammad and Kholis, Nur and Ritonga, Iskandar and Subagiyo, Rokhmat (2022) The Influence of Religiosity toward Costumers 'Decision Making in Choosing Bank Riau Kepri Sharia Tembilahan Kota, Indonesia (Transformation of Conventional Consumer Behavior Theory, Kotler – Armstrong). In: Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in conjunction with the 1st International Conference on Education, Science, Technology, Indonesian and Islamic Studies, ICIIS and ICESTIIS 2021, 20-21 October 2021, Jambi.

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Abstract

The research aims to achieve the objectives of analyzing the extent of the influence of religiosity towards decision making to be a customer of Bank Riau Kepri Sharia, Indonesia. This reseach used explanatory quantitative, intended to explain the relationship among variables to examine a hypothesis.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:10
Last Modified: 17 Apr 2026 06:39
URI: http://eprints.eai.eu/id/eprint/38078

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