Muslimin, J and Lubis, Sopian and Putra, Reza and Nahartini, Desi and Wafa, Ali (2022) Islamic Branding and Digital Marketing: A Strategy to Attract Muslim Consumers Buying Interest. In: Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in conjunction with the 1st International Conference on Education, Science, Technology, Indonesian and Islamic Studies, ICIIS and ICESTIIS 2021, 20-21 October 2021, Jambi.
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Abstract
The increasing number of Muslim population and internet users has an impact
on the global market. In the current global market conditions, both Muslim and nonMuslim producers are competing to develop products to get the Muslim market. In the
company's competition to compete for consumer buying inter
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:09 |
| Last Modified: | 17 Apr 2026 06:40 |
| URI: | http://eprints.eai.eu/id/eprint/38043 |
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