Fauzi, Irsal and Rachmawati, Meida and Pratiwi, Mona and Aziz, Abdul and Ali, Ahmad (2022) Purchase Loyalty which is Influenced by Brand Awareness and Perceived Quality. In: Proceedings of the First Multidiscipline International Conference, MIC 2021, October 30 2021, Jakarta, Indonesia.
![[thumbnail of 48460.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "48460.pdf")
PDF
48460.pdf
Download (161kB)
Abstract
One of the marketing strategies that can be applied in winning the market competition is a brand development strategy. If a brand is introduced or communicated through advertisements in various media, this will lead to brand awareness as the first step so that a brand can be better known to the publ
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:07 |
| Last Modified: | 17 Apr 2026 06:51 |
| URI: | http://eprints.eai.eu/id/eprint/37834 |
Actions (login required)
- View Item