Humaerah, Aisyah and Rustiadi, Sonny (2015) Proposed Acquisition and Customer Management Strategy For Titiktemu.Co.Id As An Online Consultation Marketplace Platform In Indonesia. In: Proceedings of the Third International Conference Administration Science, ICAS 2021, September 15 2021, Bandung, Indonesia.
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Abstract
Millennials are well-adapted technology users in their daily lives, values, life experiences, motivations, and purchasing behaviour in general (Moreno, Lafuente, Carreom, & Moreno, 2015). They are shopping for fun, seeking knowledge, freedom, problems breakout, and fantasy embodiment (Babin, Darden,
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:00 |
| Last Modified: | 17 Apr 2026 06:57 |
| URI: | http://eprints.eai.eu/id/eprint/37431 |
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