Kurniawati, Kurniawati and Yusran, Husna (2022) Modelling of Social Media Marketing and Green Purchasing Intention. In: Proceedings of the First Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2021, August 3, 2021, Malang, Indonesia.
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Abstract
The purpose of this study is to analyze the factors that shape the intent to buy green products and the results of social media marketing activities. This study uses a hypothesis test based on a data collection method using questionnaires distributed online to respondents. The sampling process used
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:59 |
| Last Modified: | 17 Apr 2026 07:02 |
| URI: | http://eprints.eai.eu/id/eprint/37365 |
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