Managing Heutagogy as Innovation Strategy for Productivity Improvement among Medical Representatives in Remote Areas During Covid-19

Kisahwan, Daniel and Tanuwijaya, Justine and Hermana, Deni (2022) Managing Heutagogy as Innovation Strategy for Productivity Improvement among Medical Representatives in Remote Areas During Covid-19. In: Proceedings of the First Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2021, August 3, 2021, Malang, Indonesia.

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Abstract

Humanitarian disaster has prohibited employee productivity. On the other hand, Covid-19 pandemic has promoted faster digitalization process for employees in remote areas, including Medical Representatives in pharmaceutical companies. Even though there are some limitations in terms of infrastructures

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:59
Last Modified: 17 Apr 2026 07:01
URI: http://eprints.eai.eu/id/eprint/37364

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