Asih, Rayi Dwi and Magetsari, Ovy (2022) Factors that Influence Young Consumer Purchasing Behaviour to Purchase Green Products through Social Media. In: Proceedings of the First Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2021, August 3, 2021, Malang, Indonesia.
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Abstract
Environmentally friendly products nowadays become very important issue. It is interesting to examine how the younger generation’s understandingof the factors that influence them to buy green products. Unfortunately, not all young generations intend to buy it. This research focuses on the attitude of
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:59 |
| Last Modified: | 17 Apr 2026 07:02 |
| URI: | http://eprints.eai.eu/id/eprint/37361 |
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