Jasjfi, Elda and Nainggolan, Stephani and Wahyuningrum, RA (2022) Visual Framing with Humorous Approach for Gojek’s J3K Initiative Video. In: Proceedings of the First Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2021, August 3, 2021, Malang, Indonesia.
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Abstract
Gojek is a technology company that reaches Indonesian people through online services. Gojek continues to innovate and be creative in various promotional media, and is increasingly recognized for its advertisements on social media. There are 2 (two) Gojek public service advertisement videos with the
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:58 |
| Last Modified: | 17 Apr 2026 07:00 |
| URI: | http://eprints.eai.eu/id/eprint/37312 |
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