Utomo, Humam and Budihantho, Moh. and Listyorini, Sari (2022) The Effect of Market Orientation on the Use of Fintech and Utilization of Online-Based Marketing Technology and Its Implications on SME Marketing Performance. In: Proceedings of the First Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2021, August 3, 2021, Malang, Indonesia.
![[thumbnail of 47850.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "47850.pdf")
PDF
47850.pdf
Download (364kB)
Abstract
Changes in the business environment have encouraged SMEs to take advantage of fintech and marketing technology to improve marketing performance. Consumer behavior has changed in seeking product information and efficient transaction processes. However, not all SMEs have a clear market orientation in
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:58 |
| Last Modified: | 17 Apr 2026 07:01 |
| URI: | http://eprints.eai.eu/id/eprint/37302 |
Actions (login required)
- View Item