Astarini, Dyah and Sumardi, Arwini (2022) Drivers and Outcomes of Credibility and Parasocial Interaction to Purchase Intentions. In: Proceedings of the First Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2021, August 3, 2021, Malang, Indonesia.
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Abstract
This research analyzed the effect of physical attractiveness, attitude homophily, social attractiveness, and relationship-building motives on credibility and parasocial interaction, and attitude towards brands and advertisements on purchase intention. Online questionnaires were sent to 200 responden
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:58 |
| Last Modified: | 17 Apr 2026 07:02 |
| URI: | http://eprints.eai.eu/id/eprint/37283 |
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