R, Surjit (2021) A study on consumer attitude towards window display and layout of an apparel retail store. In: Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India.
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Abstract
Consumer attitude plays a major role when it comes to a product purchase, especially when it is apparel. The aspect of creating attraction is the concept of visual merchandising. In visual merchandising, window display and layout are two key features which promote selling. The influencing factor to
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:57 |
| Last Modified: | 17 Apr 2026 07:04 |
| URI: | http://eprints.eai.eu/id/eprint/37233 |
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