A study on impact of theme based window displays on increasing foot traffic of apparel retail outlet

R, Surjit (2021) A study on impact of theme based window displays on increasing foot traffic of apparel retail outlet. In: Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India.

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Abstract

Window displays are one of the most important elements of visual merchandising. The window displays contribute significantly on improving store traffic. There are different types of window displays and each window display create its own level of interest in a consumer and contributes to store traffi

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:57
Last Modified: 17 Apr 2026 07:04
URI: http://eprints.eai.eu/id/eprint/37229

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