K, Gayathri and R, Arunodhaya (2021) Customer Segmentation and Personalized Marketing Using K-Means and APRIORI Algorithm. In: Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India.
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Abstract
In today’s business environment regardless of what type of industry we are in or what kinds of products and services that is sold, customers are the most important part of a business. Without the customer, sales doesn’t happen. If the customers’ views are not taken into an account, then it’s likely
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:56 |
| Last Modified: | 17 Apr 2026 07:05 |
| URI: | http://eprints.eai.eu/id/eprint/37203 |
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