ThakreemBanua, Ms (2021) A Study on Customer Loyalty and Customer Retention in Online Shopping. In: Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India.
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Abstract
Marketing is making a transition from transactional marketing to relational marketing. The world has become a global village, leading to a highly competitive market, giving customers to choose from a wide variety of the options. This has caused fashion brands selling similar goods to adopt innovativ
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:55 |
| Last Modified: | 17 Apr 2026 07:07 |
| URI: | http://eprints.eai.eu/id/eprint/37143 |
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