Kusasi, Firmansyah and Pratiwi, Risdy and Jintar, Catri (2021) Analysis, Design, and Implementation of CRM Information System on MSME: Case Study on VCO Ainun, Benan Island. In: Proceedings of the 1st Maritime, Economics, and Business International Conference, MEBIC 2021, 24-25 September 2021, Tanjungpinang City, Riau Islands Province, Indonesia.
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Abstract
To develop a business, synergy is needed between policies, production processes, and business strategies, which are carried out to maintain customer loyalty. In this case, CRM (customer relationship management) is one of managing company relationships with customers. The CRM method is used to drive
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:54 |
| Last Modified: | 17 Apr 2026 07:13 |
| URI: | http://eprints.eai.eu/id/eprint/36999 |
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