Branding Strategy: How Pasar Kebon Empring can Survive During Pandemic Outbreak

Astriecia, Aisha and Dewi, Septi Riana (2021) Branding Strategy: How Pasar Kebon Empring can Survive During Pandemic Outbreak. In: Proceedings of the 3rd International Conference on Law, Social Sciences, and Education, ICLSSE 2021, 09 September 2021, Singaraja, Bali, Indonesia.

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Abstract

The Covid-19 outbreak has affected various strategic sectors all over the
world. One of them is the tourism sector. Pasar Kebon Empring (PKE) as one of the
tourism destinations in Yogyakarta also faces some challenges during the pandemic since
the government regulation limiting the access of peop

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:53
Last Modified: 17 Apr 2026 07:15
URI: http://eprints.eai.eu/id/eprint/36947

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