Hitka, Miloš and Cagáňová, Dagmar and Lorincová, Silvia and Metke, Jozef and Balážová, Žaneta (2021) Customers‘ Preferences in Mobile Marketing in the Southeast Asian Countries. In: Management Trends in the Context of Industry 4.0.
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Abstract
Marketing has been constantly developed and business processes as well as the sales techniques, form and greetings the customers has changed as a result of new technology. Therefore, business processes must be innovated by companies in different areas. Growing consumption of consumer society and off
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:53 |
| Last Modified: | 17 Apr 2026 07:28 |
| URI: | http://eprints.eai.eu/id/eprint/36907 |
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