Gunawan, Djohan and Mursitama, Tirta and Maulana, Amalia and Hamsal, Mohammad (2021) Adoption of Omni-channel in Millennial Consumers through Omni-Interaction. In: Proceedings of the 2nd International Conference on Industrial and Technology and Information Design, ICITID 2021, 30 August 2021, Yogyakarta, Indonesia.
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Abstract
Because of technology, the retail environment has shifted from being mostly offline to being primarily online to now being both online and offline, or omni-channel. Using an omni-channel approach, retailers can provide customers with a shopping experience that is seamless across all channels. By all
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:51 |
| Last Modified: | 17 Apr 2026 07:37 |
| URI: | http://eprints.eai.eu/id/eprint/36804 |
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