Gunawan, Djohan and Mursitama, Tirta and Maulana, Amalia and Hamsal, Mohammad (2021) Omni-Interaction Strategy to Create Holistic Omnchannel Consumer Experience. In: Proceedings of the 2nd International Conference on Industrial and Technology and Information Design, ICITID 2021, 30 August 2021, Yogyakarta, Indonesia.
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Abstract
Technology changes are impacted to all aspect of our life. In marketing called this period as the era of Marketing 4.0, which is a marketing approach that combines online, and offline interaction. This changes transformed the retailing landscape from offline become online and now online offline or o
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:51 |
| Last Modified: | 17 Apr 2026 07:37 |
| URI: | http://eprints.eai.eu/id/eprint/36803 |
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