Castyana, Billy and Hartono, Mugiyo and Iskandar, Rizqi (2021) Effect of Sponsor-Event Fit on Company’s Decision to Sponsor Sport Event. In: Proceedings of the 5th International Conference on Sports, Health, and Physical Education, ISMINA 2021, 28-29 April 2021, Semarang, Central Java, Indonesia.
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Abstract
According to Speed, Richard, and Thompson, one of influencing factors of company to sponsor sport event is sponsor-event fit. This factor shows how congruence is event vision and company goal, where they will, not only, share their assets but also share their visions. This descriptive quantitative r
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:43 |
| Last Modified: | 17 Apr 2026 07:39 |
| URI: | http://eprints.eai.eu/id/eprint/36142 |
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