Subagyo, Subagyo and Ernestivita, Gesty and Rukmini, Meme and Limantara, Arthur Daniel (2021) The Effect of Promotion Through Social Media on Purchase Decision with Viral Marketing as an Intervening Variable. In: Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia.
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Abstract
This study aims to assess the importance of social media promotion in viral marketing buying choices as an interfering variable in XXX Donut and Coffee Kediri consumers. The research method used is the quantitative explanatory method. The number of pupils is unknown. While the sample was determined
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:38 |
| Last Modified: | 17 Apr 2026 07:54 |
| URI: | http://eprints.eai.eu/id/eprint/35726 |
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