Azizah, Amiril and Diah, Ahyar M and Rahmawati, Herlina (2021) The Determinants of Purchase Decision on Cinema by Intervening Variable of Attitude and Purchase Intention. In: Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia.
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Abstract
Business cannot be separated from good service to make customer satisfaction. Thus, the objective of this study is to identify the effect of Service Quality, Social Influence, and social media, as well as Hedonic Value on Purchase Decision through Attitude and Purchase Intention on the Cinema XXI vi
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:38 |
| Last Modified: | 17 Apr 2026 07:54 |
| URI: | http://eprints.eai.eu/id/eprint/35719 |
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