Azizah, Amiril and Kiswanto, Muhammad and Ningsih, Armini and Hasanah, Uswatun (2021) The Mediating Role of Purchase Intention Toward Purchase Decision of Xiaomi Mobile. In: Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia.
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Abstract
The purpose of this study is to analyze and prove the effect of Perceived Value on Purchase Intention on Xiaomi Mobile.The data were obtained from 145 Xiaomi mobile users in Indonesia. This research uses the sampling technique of Accidental Sampling. Data from respondents were tabulated and tested u
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:38 |
| Last Modified: | 17 Apr 2026 07:54 |
| URI: | http://eprints.eai.eu/id/eprint/35716 |
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