Pramesti, Diesyana Ajeng and Kurnia, Marlina and Santosa, Mulato (2021) Brand Anthropomorphism and Culture Effect to Younger Consumer Visit Intention. In: Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia.
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Abstract
RedDoorz has become one of the brands that is easily found in every city in Indonesia past 5 years. In that time, many investors have collaborated with RedDoorz because there are cultural shift, especially young people who like to vacation during their holidays. This study aims to examine whether th
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:37 |
| Last Modified: | 17 Apr 2026 07:58 |
| URI: | http://eprints.eai.eu/id/eprint/35617 |
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