Alam, Azhar and Nurwardani, Woro (2021) The Impact of Celebrity Endorsement Approach to Halal Cosmetic Purchase: A Qualitative Study. In: Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia.
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Abstract
This study intended to explain the impact of celebrity endorsement on the purchase of halal cosmetics. Researchers used this qualitative research type to find out more specifically about consumers’ beliefs, views, and opinions in purchasing halal cosmetic products. The approach used in this study is
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:37 |
| Last Modified: | 17 Apr 2026 07:59 |
| URI: | http://eprints.eai.eu/id/eprint/35598 |
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