The Marketing Strategies of HNI HPAI (International Halal Network - Herba Penawar Alwahida Indonesia) as an Effort to Survive the Covid-19 Pandemic

Ruslaini, Ruslaini and Abizar, Abizar and Wulandari, Nina (2021) The Marketing Strategies of HNI HPAI (International Halal Network - Herba Penawar Alwahida Indonesia) as an Effort to Survive the Covid-19 Pandemic. In: Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia.

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Abstract

The Covid -19 Pandemic has demanded companies to determine an appropriate marketing strategy with changes in business interaction between companies and customers without holding direct events as it is forbidden- however, the companies can still be productive to provide the latest information to thei

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:37
Last Modified: 17 Apr 2026 07:59
URI: http://eprints.eai.eu/id/eprint/35590

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