Kholidah, Nur and Arifiyanto, Muhammad (2021) The Process of Making Consumer Purchase Decisions on Halal Cosmetics in Pekalongan City. In: Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia.
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Abstract
The purpose of this study was to determine how the consumer decision making process in purchasing halal cosmetics in Pekalongan City. The method used in this research is descriptive method and chi square test. The number of respondents who became the research object was 150 people with a purposive s
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:36 |
| Last Modified: | 17 Apr 2026 08:00 |
| URI: | http://eprints.eai.eu/id/eprint/35578 |
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