Towards strategies to capture and retain mobile ticketing customers

Ferreira, Marta and Ferreira, Catarina and Dias, Teresa (2021) Towards strategies to capture and retain mobile ticketing customers. EAI Endorsed Transactions on Smart Cities.

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Abstract

INTRODUCTION: When compared to traditional ticketing systems, mobile ticketing has several advantages, allowing ubiquitous and remote access to payments, avoiding queues and replacing notes and coins. It also allows service providers to reduce their costs and achieve operational and prod

Item Type: Article
Date Deposited: 04 Mar 2026 14:32
Last Modified: 11 Apr 2026 18:05
URI: http://eprints.eai.eu/id/eprint/35239

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