Nwachukwu, Chijioke and Hieu, Vu (2021) Assessing Supplier-Customer Relationship Management Practice and Business Performance. In: Proceedings of the First International Conference on Computing, Communication and Control System, I3CAC 2021, 7-8 June 2021, Bharath University, Chennai, India.
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Abstract
The To remain competitive firms must develop and implement strategies to attract and retain key suppliers and customers. Drawing on transaction cost economics (TCE) and social exchange theory (SET), this study shed light on the link between supplier relationship management (SRM) practices, customer
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:24 |
| Last Modified: | 17 Apr 2026 08:27 |
| URI: | http://eprints.eai.eu/id/eprint/34643 |
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