Kristi, Kiko and Kusumawati, Nurrani (2021) Technology Acceptance and Customer Perception of Augmented Reality (AR) in Indonesian Beauty Industry. In: Proceedings of the 3rd International Conference on Economics, Business and Economic Education Science, ICE-BEES 2020, 22-23 July 2020, Semarang, Indonesia.
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Abstract
This research aims to determine AR attributes that influence AR acceptance in the Indonesian beauty industry and how it shaped the customer perception. Through an experiment of three AR platforms (website, e-commerce, and social media) on 413 customers, the research also aims to discover which platf
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:22 |
| Last Modified: | 17 Apr 2026 08:33 |
| URI: | http://eprints.eai.eu/id/eprint/34481 |
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