Abidin, Mohd. and Kamis, Rohaiza and Ismail, Shafinar and Mahphoth, Mohd. and Atan, Mohd (2021) Generation Y Women’s Cosmetic Decision: Insights from Brand Loyalty. In: Proceedings of the 3rd International Conference on Economics, Business and Economic Education Science, ICE-BEES 2020, 22-23 July 2020, Semarang, Indonesia.
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Abstract
With the expanding trend in the cosmetic industry, today’s consumers are overflowed with various brands of beauty care products. In such circumstance, it may be an exorbitant undertaking for cosmetic companies to guarantee brand loyalty among the existing customers [1]. Therefore, it has become a vi
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:22 |
| Last Modified: | 17 Apr 2026 08:33 |
| URI: | http://eprints.eai.eu/id/eprint/34479 |
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