Laurra, Laurra and Oswari, Teddy and Hastuti, Erni and Yansi, Melvi (2021) The Effect of Shopping Lifestyle, Fashion Involvement and Sales Promotion on Positive Emotions. In: Proceedings of the 3rd Beehive International Social Innovation Conference, BISIC 2020, 3-4 October 2020, Bengkulu, Indonesia.
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Abstract
The purpose of this study was to determine the effect of Shopping Lifestyle, Fashion Involvement and Sales Promotion on Impulse Buying with Positive Emotion as an Intervening Variable in the Consumer of Bukalapak Online Shop in Bekasi. Data collection techniques with distributing questionnaires base
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:21 |
| Last Modified: | 17 Apr 2026 08:35 |
| URI: | http://eprints.eai.eu/id/eprint/34419 |
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