Lifestyle, Discount Prices and Brand Image on the Shopee Marketplace towards Consumer Purchase Interest

D, Eska and Wagini, Wagini and Irwanto, Tito and Nasution, Suswati and Hidayah, Nenden (2021) Lifestyle, Discount Prices and Brand Image on the Shopee Marketplace towards Consumer Purchase Interest. In: Proceedings of the 3rd Beehive International Social Innovation Conference, BISIC 2020, 3-4 October 2020, Bengkulu, Indonesia.

[thumbnail of 44553.pdf] PDF
44553.pdf

Download (320kB)

Abstract

In this millennial era, the development of the internet has been quite rapid, internet technology is not only limited to social media but also in the business sector which is considered to be able to help the marketing system. The marketplace is an intermediary media between sellers and buyers in cy

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:21
Last Modified: 17 Apr 2026 08:35
URI: http://eprints.eai.eu/id/eprint/34410

Actions (login required)

View Item
View Item