Hermanto, Noviandy and Syafarudin, Afriapollo and Saluy, Ahmad (2020) The Influence of Marketing Mix, Costumer Value, and Customer Satisfaction on the Purchase Intention of Granite and Marble Natural Stone at PT. Intinusa Selareksa, Tbk, Jakarta. In: Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia.
![[thumbnail of 44528.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "44528.pdf")
PDF
44528.pdf
Download (494kB)
Abstract
This study aims to determine Marketing Mix, Customer Value, Customer Satisfaction with the intention to purchase granite and marble natural stone in the company. The research with quantitative descriptive methods conducted in March 2020 for customers of PT. Intinusa Selareka Tbk. The sample used was
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:21 |
| Last Modified: | 17 Apr 2026 08:36 |
| URI: | http://eprints.eai.eu/id/eprint/34385 |
Actions (login required)
- View Item