Wulandari, Ririn and Muharram, Aulia (2021) The Factors Effect Purchase Decision of Brand X Pump in PT XYZ. In: Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia.
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Abstract
Established in 1980, PT XYZ is the first pump manufacturer in Indonesia. Many companies have recognized the advantages of X brand pumps in terms of quality. However, along with the times, it turns out that the X brand pump has not been able to become the market leader in the pump industry market, e
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:21 |
| Last Modified: | 17 Apr 2026 08:37 |
| URI: | http://eprints.eai.eu/id/eprint/34353 |
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