Bingarrayni, Ellaine and Kholisoh, Nur (2019) Political Marketing Communication Strategy of Prabowo-Sandiaga in the 2019 Presidential Elections. In: Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia.
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Abstract
Political marketing holds an important role in democratic context which is actualized by marketing strategies as the best method to gain a triumph. In addition, the candidates must convince the voters to take sides and vote for them. This can be achieved if the candidates obtain a great support from
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:21 |
| Last Modified: | 17 Apr 2026 08:37 |
| URI: | http://eprints.eai.eu/id/eprint/34351 |
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